Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
10 Branding Tips for Business Growth
— 10 Branding Tips for Business Growth — 10 Branding Tips for Business Growth
Branding, Brand Identity, Strategy
This took me 14 years as a brand designer to learn, I’ll teach it to you in 3 minutes.
Branding is constantly evolving, but there are certain principles that will always hold true. After 14 years of building brands and seeing what works, I’ve wrote down the most important elements of successful branding. If you’re looking to build a strong, memorable brand, here’s what you need to know:
1. Clarity Is King:
Your brand needs to be clear and easy to understand for your audience. If people don’t get it, they won’t buy it.
- Be clear on your offer: Make sure your audience knows exactly what you’re selling.
- Keep things simple: Don’t overcomplicate your messaging.
- Create systems: Simplify your processes to help customers quickly understand how to engage with you.
- Make your marketing straightforward: Focus on simplicity to boost your impact.
2. Make Your Offer Irresistible:
Your offer should feel like a no-brainer, making it impossible for your audience to say no.
- Sell the dream outcome, not just your service: Focus on the result you provide, not just the features.
- Use guarantees to minimize risk: Make customers feel safe to take action.
- Stack bonuses to amplify value: Offer extra perks that make the deal even better.
- Make buying frictionless: Remove any barriers to purchase.
3. Know Your Customer:
Building a brand is much easier when you truly understand who you’re speaking to.
- Get to know them by asking questions: Take the time to understand your audience’s needs and desires.
- Identify their biggest pain points: Understand what keeps them up at night.
- Speak their language: Use language and messaging that resonates with them.
- Solve their problems better than the competition: Show how your brand can uniquely meet their needs.
4. Start with Strategy:
Without a solid strategy, your brand will lack direction and focus.
- Define your brand’s positioning and unique value: What sets you apart from competitors?
- Understand your market: Know the trends and the competition.
- Set clear goals for growth: Establish measurable objectives for your brand.
- Build a brand that drives results: Focus on outcomes that contribute to long-term success.
5. Your Brand Identity Is Not Just a Logo:
Your logo is just the start. Your brand is much deeper and more complex.
- Create a complete visual identity: Color, typography, patterns, marketing assets.
- Define your brand’s personality: What values does your brand embody?
- Maintain consistency across all communication: Whether it’s on your website, social media, or packaging, stay aligned.
- Focus on user experience, not just visuals: Your brand should feel right at every touchpoint.
6. You Need 7 Touchpoints Before Making a Sale:
Building trust takes time. On average, you need several interactions before a customer is ready to buy.
- Show up consistently across multiple platforms: Be where your audience is, consistently.
- Educate users about your brand: Provide value through informative content.
- Facts tell, but stories sell: Nowadays storytelling is everything.
- Nurture leads until they’re ready to buy: Stay connected and keep building trust.
7. Branding Is the Act of Building a Brand:
Branding is a continuous process. It’s not just something you do once and forget about—it’s an ongoing effort.
- Build relationships: Your brand is about people, not just products.
- Create an emotional connection with your audience: The best brands evoke feelings and loyalty.
- Deliver a consistent experience every time: From first contact to repeat business, consistency is key.
- Invest in long-term brand value: Branding is an investment in the future of your business.
8. Consistency Builds Trust:
Your audience needs to see and hear the same message repeatedly to build trust.
- Stay consistent in your messaging and design: Everything should align with your brand.
- Show up regularly: Your audience needs to see you frequently to build recognition.
- Reinforce your brand values in everything you do: Make sure your actions match your words.
- Keep delivering on your promises: Trust comes from reliability.
9. Mindset Is Everything:
Your beliefs shape your success.
- Confidence attracts clients: Show up with belief in what you offer.
- Learn from failures and keep going: Every setback is an opportunity to grow.
- Surround yourself with positive people: Build a network of like-minded individuals who encourage growth.
- Take action every day: Momentum compounds over time.
10. Rebranding Can Be the Answer to Business Growth:
A fresh brand identity can be the key to unlocking new opportunities.
- Resonate better with your ideal customers: Sometimes, a shift in messaging or visuals is all it takes.
- Adapt to the times: If your brand isn’t keeping up, it’s time for a change.
- Stand out in a crowded market: Rebranding helps you break through the noise.
- Reinvent your brand to reflect new values, goals, or offerings: Your brand should evolve as your business does.
Want to Build a Stronger Brand or Website?
Let’s talk: Schedule a free discovery call.
Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Brand Colors for Health-Focused Brands
— Brand Colors for Health-Focused Brands — Brand Colors for Health-Focused Brands
Branding, Packaging, Strategy
Why Colors Matter for Health Brands: A Guide to Choosing the Right Palette
When it comes to branding for health brands, colors are more than just an aesthetic choice — they play a powerful role in shaping how customers feel about your brand. In fact, the colors you choose can influence perceptions and even build trust, especially if your brand focuses on health, wellness, or natural products.
Why Color Matters for Health Brands
Health brands have a unique mission: to communicate trust, cleanliness, and commitment to natural or high-quality ingredients. Choosing a color palette that resonates with these values is essential for creating an emotional connection with health-conscious customers.
While typical food brands might use bold colors like reds, yellows, and oranges to create a sense of energy or excitement, these colors are often associated with heavily processed or fast foods. Health brands usually go in a different direction to highlight their focus on wellness and purity.
Best Colors for Health Brands
So, what colors should health brands use? Here are some popular choices and the messages they convey:
- Greens: Green is a popular choice for health brands because it represents nature, freshness, and health. This color can help communicate that your brand uses natural ingredients or promotes sustainability.
- Earth Tones: Browns, beiges, and other earthy colors are also common in branding for health brands. These tones convey simplicity, wholesomeness, and a close connection to nature.
- Soft Blues and Whites: For brands in the wellness or medical space, soft blues and whites can add a sense of calm, purity, and professionalism.
How Colors and Typography Work Together
Beyond color, the typography and packaging for health brands also play a key role. Where regular food products might use bold, chunky typography, health brands often benefit from more delicate, clean typefaces that convey simplicity and authenticity.
By combining a soft color palette with subtle typography, your brand can create a cohesive look that communicates trustworthiness, aligns with health-conscious values, and makes your products easily recognizable on the shelf.
Tips for Creating Impactful Packaging for Health Brands
- Prioritize Color Psychology: Choose colors that reflect the values of your health brand. Think about the feelings you want to evoke in your customers — calmness, purity, and trustworthiness are great goals for health brands.
- Consider Your Audience: Health-conscious consumers are looking for brands they can trust. Using natural tones and simple design elements in your packaging can make your brand feel more genuine.
- Consistency is Key: Be consistent with your color choices across all branding, from packaging to website and social media. This creates a recognizable brand identity that builds trust over time.
In today’s market, branding for health brands goes beyond the product itself — it’s about creating an experience and a relationship with your audience. By carefully selecting the right colors and packaging elements, health brands can connect with their target customers, build loyalty, and stand out in a crowded market.
Need help with color selection or packaging for your health brand? Our team can help create a unique brand identity that resonates with your audience and sets you apart.