Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Your Brand and Social Media
— Your Brand and Social Media — Your Brand and Social Media
Business, Marketing, Branding
The world we live in today is more connected than ever before, and social media (and a freaking pandemic) has played a big role in this.
With that said, having a good social media presence, and improving your digital marketing, can bring many advantages to your business:
Increased brand awareness and recognition:
Social media platforms allow you to reach a large and diverse audience cost-effectively. By consistently posting engaging content and interacting with your followers, you can build a strong online presence that can help attract new customers and retain existing ones.
Lead and sales generation:
With platforms like Instagram, Twitter, and TikTok, you have a direct line of communication with your target audience, making it easy to promote your products or services, as well as generate leads by directing potential customers to landing pages or sign-up forms.
Better customer service and engagement:
They help you provide customer service in a quick, easy, and personal way. It allows you to respond to customer complaints and issues quickly and efficiently, which can help improve customer satisfaction.
Market and customer research:
Improving your digital marketing and social media channels, allow your business to gather valuable data and insights about your users. Most platforms’ analytic tools can track engagement, demographics, and other insights that will help you understand your audience. This data can be used to optimize marketing strategies and improve your brand experience.
Cost-effective advertising:
Social media platforms offer cost-effective advertising options for businesses, allowing you to reach your target audience with precision, by targeting your customer’s demographics and interests.
Create a community:
Building relationships with customers on social media can help increase brand loyalty and customer retention. In today’s highly competitive market, customers are no longer solely motivated by product offerings and pricing. They are looking for deeper connections with brands and a sense of belonging to a like-minded community.
Leadership and customers’ top of mind:
These platforms allow brands to share their stories, expertise, and insights, positioning themselves as thought leaders in their market. Regularly posting valuable content can keep your business on your customers’ top of mind and build brand trust.
“If they haven’t posted in a while, I simply do not contact them”. That’s what one of my friends casually said at a party. I’m ending this article with that insightful quote because it illustrates greatly the way people perceive and interact with brands on social media, and how maintaining a consistent and active presence on these platforms can impact the success of a brand.
Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Our Work Featured in Logo Lounge 13
— Our Work in Logo Lounge 13 — Our Work in Logo Lounge 13
Creativity, Publications
We are so excited to have one of our logos chosen for this year’s Logo Lounge 13.
With 36,000 submissions and only 3,000 logos chosen, this book’s packed with incredible logo designs from around the world. Logo Lounge has been a source of inspiration for our work throughout the years, and we couldn’t be more honored to have our work in it.
Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Your logo. Your flag.
— Your logo. Your flag. — Your logo. Your flag.
Creativity, Brand Strategy
I can’t remember how often clients have asked us to design a logo representing their brand values, history, niche, customers, believes, and strategy. Wait! What? No.
First, let’s start with the definition and function of a logo: A logo is a graphic element, symbol, or emblem used to identify a company, organization, or brand.
Is it possible to enclose all your brand information in this simple graphic? The answer is no. Instead, I try to explain to our clients that they should think of their logo as a country’s flag. And let me explain this analogy:
Pick a country, any country. Say, Costa Rica. Its flag has a simple blue, white and red stripe combo (similar to Thailand’s, but inverted). If you’ve never seen our flag, you won’t know what you are looking at. But if you have, you probably have an image associated with it: Nature, “Pura Vida”, Coffee, Keylor Navas, Gallo Pinto, Peace. All your associations go hand in hand with your life experiences and personal preferences.
The same thing happens with your logo. When people first see it, they are just going to see graphic elements (whether simple or complex, monochromatic or colorful). As people start interacting with your business, your logo takes on new meanings: great brand, good service, interesting company values, inspiring brand story. Your brand identity and marketing can give your customers an idea of what to expect from your product or service, but your logo alone, which is probably the first thing they interact with, can’t. If your business was a country, your logo is its flag.
Your secretary yelled at your client? Does your latest flavored frappuccino taste like kombucha? Did your flight attendant kick a passenger out of their flight? Many big brands have had a customer experience gone so bad and viral, that they’ve turned their logos into the equivalent of House Bolton’s sigil, making everyone run in the opposite direction when they see it. If you are not on top of your game, your logo could start having negative connotations: lousy customer service, cheap products, and unacceptable business policies. This is why it’s important to craft every aspect of your brand so that, in time, the associations that people have when seeing your logo, are good. Hopefully great.
So start thinking about your logo as your business flag, and start analyzing the associations people have about your brand when they see it. By doing this, you’ll find ways to improve your business and help your customers better. Your brand value, after all, is what they make of it.
Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Feed Me!
— Our Work Featured in Feed Me! — Our Work Featured in Feed Me!
Publications
Thank you RHED Publishers for sending us a copy of Feed Me! all the way from Singapore, and featuring our branding project Shortcakes!
You know that you have a good design book in your hands when you see beauty in every page. Feed Me! Packs the best of food branding projects in recent years, featuring 136 projects from five continents, in a beautifully designed and crafted book.
RHED Publishers is an international publishing house located in Singapore which specializes in creating and publishing a wide range of architecture and interior design books. With highly comprehensive contents and graphic illustrations, their books aim to improve the quality of architecture and design through additional insights and references around technical specifications, social & culture, and urban representations.
