Brief:

Our client asked us to create their brand identity as well as a website and packaging. The farm is a family run business that is committed to producing the highest quality beans in the most sustainably possible way.

Our Process:

Starting with the logo, we designed a hero badge inspired by the badges found on coffee bags from around the world. This was then translated into a number of other badges that can complement the brand across their communications. The main badge consists of three mountain peaks in the centre representing the mountains that surround the farm in Naranjo, as well as the sun rays which hit the farm each morning.

The colors we chose were inspired by the landscape of the farm itself whilst the typography was inspired by vintage coffee brands of previous generations. All of this came together to create a clean, modern and visually inspiring brand.