Brief:

Crickle Creek, a beloved coffee roasting business located in Calgary, Canada, has been crafting exceptional, freshly roasted coffee since 1994. While their coffee has stood the test of time and earned a loyal following, their brand image needed a refresh to reflect their innovation and better connect with modern coffee enthusiasts.

Our Process:

We set out to breathe new life into Crickle Creek’s identity by designing a logo inspired by the creeks and forests that surround their environment. A sans-serif logotype adds a contemporary edge, seamlessly blending their heritage with a modern aesthetic.

Crickle Creek’s passion for crafting unique coffee varieties and signature blends sparked the need for a flexible, future-proof packaging system. We developed six colorful packaging designs paired with a versatile sticker labeling system. These modular elements seamlessly adapt to weekly fresh roasts, ensuring every blend tells its own story while staying true to the brand’s cohesive identity.

The Result:

The redesigned Crickle Creek brand is as innovative and inviting as their coffee, capturing the essence of their craft while embracing a contemporary style that resonates with today’s coffee lovers. Additionally, all their packaging designs are compostable and eco-friendly, reflecting their commitment to sustainability and their community.