Brief:

ALI, short for Animal Learning Institute, is a specialized education platform designed for animal enthusiasts and veterinary professionals. The platform offers scientifically-backed information on animal behavior, ensuring users receive the most accurate and reliable knowledge available in this field.

Our Process:

We aimed to create a balanced brand identity for ALI, blending an institutional feel with a fun, approachable look. The logo needed to incorporate both the initials and the full name to ensure versatility and recognition. Our solution was a simple yet effective logotype, enhanced with hand-drawn graphics, photography showcasing solutions to behavior problems, and a combination of friendly typography. These elements not only make the brand more approachable but also reinforce its professional nature, ensuring ALI stands out in the animal behavior learning field.