Fantastic to work with. Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Brand Colors for Health-Focused Brands
— Brand Colors for Health-Focused Brands — Brand Colors for Health-Focused Brands
Branding, Packaging, Strategy
Why Colors Matter for Health Brands: A Guide to Choosing the Right Palette
When it comes to branding for health brands, colors are more than just an aesthetic choice — they play a powerful role in shaping how customers feel about your brand. In fact, the colors you choose can influence perceptions and even build trust, especially if your brand focuses on health, wellness, or natural products.
Why Color Matters for Health Brands
Health brands have a unique mission: to communicate trust, cleanliness, and commitment to natural or high-quality ingredients. Choosing a color palette that resonates with these values is essential for creating an emotional connection with health-conscious customers.
While typical food brands might use bold colors like reds, yellows, and oranges to create a sense of energy or excitement, these colors are often associated with heavily processed or fast foods. Health brands usually go in a different direction to highlight their focus on wellness and purity.
Best Colors for Health Brands
So, what colors should health brands use? Here are some popular choices and the messages they convey:
- Greens: Green is a popular choice for health brands because it represents nature, freshness, and health. This color can help communicate that your brand uses natural ingredients or promotes sustainability.
- Earth Tones: Browns, beiges, and other earthy colors are also common in branding for health brands. These tones convey simplicity, wholesomeness, and a close connection to nature.
- Soft Blues and Whites: For brands in the wellness or medical space, soft blues and whites can add a sense of calm, purity, and professionalism.
How Colors and Typography Work Together
Beyond color, the typography and packaging for health brands also play a key role. Where regular food products might use bold, chunky typography, health brands often benefit from more delicate, clean typefaces that convey simplicity and authenticity.
By combining a soft color palette with subtle typography, your brand can create a cohesive look that communicates trustworthiness, aligns with health-conscious values, and makes your products easily recognizable on the shelf.
Tips for Creating Impactful Packaging for Health Brands
- Prioritize Color Psychology: Choose colors that reflect the values of your health brand. Think about the feelings you want to evoke in your customers — calmness, purity, and trustworthiness are great goals for health brands.
- Consider Your Audience: Health-conscious consumers are looking for brands they can trust. Using natural tones and simple design elements in your packaging can make your brand feel more genuine.
- Consistency is Key: Be consistent with your color choices across all branding, from packaging to website and social media. This creates a recognizable brand identity that builds trust over time.
In today’s market, branding for health brands goes beyond the product itself — it’s about creating an experience and a relationship with your audience. By carefully selecting the right colors and packaging elements, health brands can connect with their target customers, build loyalty, and stand out in a crowded market.
Need help with color selection or packaging for your health brand? Our team can help create a unique brand identity that resonates with your audience and sets you apart.
Fantastic to work with. Mariana and her team were fantastic to work with. Responsive, understanding, and organized. Most importantly the quality of the work is exceptional. I am tremendously proud to be represented by the branding that Design Etiquette created for my business.
Brandon Chillingworth — Hacked BD
Key Traits That Set Great Coffee Brands Apart
— Key Traits That Set Great Coffee Brands Apart — Key Traits That Set Great Coffee Brands Apart
Branding, Packaging, Business
Ever since its origins, coffee has become one of the world’s favorite drinks, and the most consumed next to water. The global coffee market is huge, with millions of people involved in its production, trade, and retail. Your local supermarket is filled with different varieties: whole bean, ground, light roast, dark roast, and production processes: honey, anaerobic, and natural. You can find a coffee shop in any city around the world, with different prices and experiences: the good, the bad, and the ugly.
Some people might argue that coffee is the perfect drug because of its dependency cycle: we drink it to wake up, it disrupts our sleep cycle, so we need it again the next morning. Others suggest that drinking coffee reduces the risk of certain diseases like Parkinson’s, Alzheimer, and type 2 diabetes. Love it or hate it, it is a profitable industry valued at approximately $100 billion per year worldwide.
Just like wine, the best coffee is the one you like. But how do you figure out which coffee to try out? For me, I always go for the one with the best packaging design—same goes for wine. This might not be the best selection method, but that’s how my designer brain works. And I bet a lot of people think the same way!
The way we brand coffee has changed a lot in recent years. Traditional colors, hand-drawn illustrations, and watercolor images of mountains and nature—like the ones that used to hang in your grandma’s living room—have been replaced by modern illustrations, sophisticated typography, and minimalism.
If you’re thinking about starting a coffee-related business, whether it’s a coffee shop or a B2C coffee roasting venture, there are some key traits to consider when developing your brand identity and packaging design:
1. Modern Design:
Coffee branding often embraces minimalism, featuring clean, uncluttered designs emphasizing simplicity. Whether vibrant or muted, the key is elegance and clarity.
2. Creative Illustrations & Graphics:
Custom artwork with original illustrations or graphics can set your brand apart and tell a compelling story.
3. Typography:
Typography plays a crucial role in shaping your brand identity. The best coffee packaging design uses stylish and modern fonts that enhance readability and convey the brand’s personality.
4. Badges & Logo Versatility:
Contemporary coffee brands often use a range of badges and logos to represent their identity. While a primary logotype is essential, incorporating additional badges—often inspired by vintage coffee shops—can create a unique and versatile brand image.
5. Transparency & Storytelling:
Providing detailed information about the coffee’s origin, flavor profile, and brewing instructions creates a meaningful experience for coffee drinkers. Each story adds value and connection to every cup.
6. Innovative Features:
Interactive elements, such as QR codes or augmented reality, offer additional information about the brand and enhance consumer interaction. These features create a more immersive relationship with your product.
7. Sustainable Packaging:
More and more brands are setting themselves apart by using sustainable packaging materials, and eco-friendly practices that will improve their product and its impact.
8. Seasonality:
Special packaging for seasonal or limited-edition products creates exclusivity and appeal. This is a great way to boost sales by offering your customers a newance outside of the everyday line of products.
Staying ahead of trends and focusing on innovative design can set your coffee brand apart in a crowded market. Whether you want to create a unique identity that is both modern and simple or engage with your customers through storytelling and incredible packaging, these elements will spark consumer interest and drive more sales. Try to apply a couple of these traits, or all of them, on your next branding project.