Brief:

Okre, a Costa Rican company founded in 2013 by designers Giorgiana and Miloika Penón, collaborates with local artisans to create hand-crafted products from reforested teak wood. These beautifully crafted items bring warmth and elegance to any home and kitchen. Okre approached us to redesign their brand identity to incorporate their new ventures: Okre Hospitality and Okre Refurbished.

Our Process:

We carefully analyzed their existing logotype, refining its structure to create a more cohesive and balanced typographic design. We also updated the color palette and developed a secondary palette for the sub-brands. The result was a comprehensive brand book with detailed guidelines for consistent brand usage. While the logotype changes were subtle, they significantly refreshed the brand, enhancing its professionalism and appeal.