Imagine waking up in a world where The Beatles never existed. No ‘Hey Jude,’ no ‘Let It Be,’ no Abbey Road crosswalk photo.

Jack is a struggling singer from the UK. One day, he wakes up to find the world in total chaos after a solar flash sends civilization into panic.

That afternoon, he grabs his guitar and meets his friends for a Sunday picnic in the park. He starts singing:

“Yesterday, all my troubles seemed so far away,
Now it looks as though they’re here to stay…”

His friends stare at him, shocked. That’s the best song he has ever written. Tears start running down their cheeks as he finishes.

Jack laughs, thinking they’re being sarcastic, until he realizes they’re dead serious. They have no idea who John, Paul, George, or Ringo are.

As the days pass, he discovers that the solar flash has erased parts of everyday life. He now lives in an alternate world where Coca-Cola doesn’t exist. You can go to a Coldplay concert, but Oasis? That’s just water in the desert. And The Beatles? They were never a band.

So Jack starts recreating their songs from memory. Half-finished versions of Hey Jude, Yellow Submarine, and Let It Be become his songs.

This is the premise of Yesterday, a film that imagines a world without the Liverpool legends. It’s funny, smart, and leaves you thinking long after it’s over.

Ask yourself: What person, brand, or experience has made your life better? The one that, if erased in some alternate dimension, would leave a noticeable void?

I have my favorite people and brands; the ones I read, listen to, or engage with every day. And then there are a select few I’d truly miss if they disappeared. Life just wouldn’t be as exciting without them.

For many in Yesterday, that was The Beatles. Life just sounded better with their songs.

This movie made me wonder: What impact are we leaving on this world?

Are you influencing someone, even just 1%, the way The Beatles did? Whose life are you making better? Who would genuinely feel your absence?

And in business terms, is your brand or product truly making a difference in people’s lives?

Because that’s what we should all strive for, creating something so meaningful, so impactful, that if it disappeared, people would actually miss it.

That’s the power of great creativity.